Storytelling
takes the lead.

Our primary goal is to see more Good, True, and Beautiful stories told. 

So, we've developed the Story First Initiative to gather, grow, and prime a collection of great stories ripe for the telling.

We gather collaborators regularly for a salon of storytelling in which we gather and develop vignettes, characters, iconography, and narrative components that make for beautiful storytelling.

The process keeps us sharp and keeps us looking for stories at all times. And our stories are genuine — written without a commission driving or deadline looming.

Rather than crafting a story to fit a brand or a message, we believe in telling the best story first and then finding a like-minded brand who wants their clients to experience that story. 

We believe many of the best stories will be told through this project.